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Postbacks

Designed to deliver conversion information to a third party, at the time we detect a conversion, postbacks can be set up for any campaign.

After you set up a campaign, a postback for a campaign, any attribution for that group triggers the callback. The call to the appointed URL passes on data stored at the time of the click in a customizable format.

To match any use case and connect with many third parties we’ve made this feature highly customizable.

  1. Ability to send fixed values like an affiliate ID.
  2. Ability to use incoming (extra) parameters, like a clickid, userid or transactionid.
  3. Option to send out an incoming value under a different parameter name.
  4. 3 parameters available.
  5. Data can be sent as JSON object in a POST request, URLencoded in a GET request or simply saved for manual exporting.

Set up Postback calls

  1. Go to the Campaigns page.
  2. Expand the campaign for which you want to configure postbacks
  3. Click the pencil icon in the row of the channel you want to configure a postback for
  4. Set postback type to the right format, as instructed by the receiving party of the postbacks.
  5. Set postback url as instructed by the receiving party of the postbacks.
  6. In the bottom of the Channel Edit screen you will see 3 rows each with 3 fields. Each row configures one url parameter to be passed on with the outgoing postback. Which parameters should be used depends on the receiving party. Please see their instructions.
  7. To use a parameter the Outgoing column needs to be filled, plus either the Incoming or Fixed value field.

Parameter Incoming

This field is filled if you add extra key-value parameters to the Steam Data Suite tracking url (in addition to the existing parameters). The field should contain the name of the parameter you use in the trackingurl to send the additional value. The value will be send out with the Postback call under the name defined in Outgoing below.

Parameter Outgoing

This determins the key used for sending the key-value pair. This allows you to effectively rename a parameter key from how it comes in, to how it is send out.

Parameter Fixed value

Sometimes a key-value pair is the same for every conversion Postback in a campaign/channel. In that case you can fill in the parameter fixed value field instead of the parameter incoming field.