Designed to deliver conversion information to a third party, at the time we detect a conversion, postbacks can be set up for any campaign.
After you set up a campaign, a postback for a campaign, any attribution for that group triggers the callback. The call to the appointed URL passes on data stored at the time of the click in a customizable format.
To match any use case and connect with many third parties we’ve made this feature highly customizable.
This field is filled if you add extra key-value parameters to the Steam Data Suite tracking url (in addition to the existing parameters). The field should contain the name of the parameter you use in the trackingurl to send the additional value. The value will be send out with the Postback call under the name defined in Outgoing below.
This determins the key used for sending the key-value pair. This allows you to effectively rename a parameter key from how it comes in, to how it is send out.
Sometimes a key-value pair is the same for every conversion Postback in a campaign/channel. In that case you can fill in the parameter fixed value field instead of the parameter incoming field.