Automated email alerts will be sent to you on a weekly or monthly basis, based on your configured email preferences. These updates will give you insight in the performance of your games.
How to configure
In order to receive email alerts, you need to have a Steamworks connection setup with your account.
To start receiving email alerts, visit the email preferences page. Here you can see which mailings there are and when you want to receive them. You can configure these emails by clicking the “Edit alert” button next to the alert you want to edit. Here you can configure if you want a weekly update, monthly, or both. A weekly update reports on last week, from Monday through Sunday, the monthly update reports data from the first until the last day of the calendar month.
For the games mailing, you can also configure for which games you want to receive an update.
Additionally, when visiting a page that supports email alerts, there will be a button in the top-right corner of the page. By pressing that button you can update when to receive the email associated with that page.
Email contents
Portfolio report
Alerts for your portfolio report on some key numbers for all of your games connected to Steam Data Suite.
| Metric | Description |
|---|---|
| Sales | The number of units sold plus key activations for your games. This excludes free licences granted. |
| Wishlists | The number of wishlist additions minus wishlist removals for your games. |
| Impressions | Number of times a reference to your games were shown to a user, anywhere within Steam. |
| Visits | Number of times users visited the storepages of your games. |
To complement these numbers, your email report will show the change compared to the week/month before. If these drastically change, you might want to check what caused that to happen!
Games report
Game report alerts go into a bit more detail than the portfolio report. Though the game report will not show the total revenue of your game, it will report on store page performance. This alert will contain a breakdown of KPI for specific games you configured in the email settings.
| Metric | Description |
|---|---|
| Impressions | Number of times a reference to your game was shown to a user, anywhere within Steam. |
| CTR | The Click Through Rate, calculated as visits divided by impressions, indicates the effectiveness of your games references. |
| Visits | Number of times users visited the storepages of your game. |
| Conversion sales | Conversion rate from visits to sales, calculated as sales divided by visits. Indicates the effectiveness of your store page. |
| Sales | The number of units sold plus key activations for your game. This excludes free licences granted. |
| Conversion wishlists | Conversion rate from visits to wishlists, calculated as net wishlist additions divided by visits. Indicates the effectiveness of your store page. |
| Wishlists | The 'net wishlists'; number of wishlist additions minus wishlist removals for your game. |
Additionally, the difference between this period and the one before is shown for each KPI. If these change compared to the period before, you might want to check what caused this in the app.