Campaign tracking will teach you which clickers make it to players, so you can optimize for the performance metric that counts: conversion.
Campaign tracking is just one tool in the toolbox.
Optimization
Assess the impact of changes to your store presence and get more visibility and store page conversion.
Reporting
Utilize simple but rich dashboards for metrics like sales and wishlists to make informed decisions.
Market insights
Explore the market, scout rankings, identify competitors, and track their activity to learn from them.